With plant-based diets going mainstream in Hong Kong, many restaurants and burger chains (like Beef & Liberty and Triple O’s) now offer the Impossible burger as an alternative to their meatier options.
Amidst the ongoing restaurant dine-in restrictions, Impossible Foods has joined hands with its restaurant partners to launch a limited-time initiative that allows restaurants to resell their inventory of Impossible burger patties to their customers.
As Impossible meat is still not available yet in retail shops in Hong Kong, this is the first time you can directly purchase individual packs of the plant-based meat and create your own Impossible dishes at home.
The 5lb bulk packages of Impossible meat and 10-patty packs are now available for purchase at a number of restaurants and their online platforms including The Coffee Academics, CRFT PIT, Gafell and The Butchers Club.
Made with plant-based ingredients like soy protein, coconut oil and potatoes, Impossible meat cooks like conventional minced meat, making it easy for you to use as a substitute in any recipe that would otherwise call for ground beef.
The initiative aims to support the local F&B industry and help provide restaurants with an additional source of revenue amidst the pandemic